assuming the right position is not child´s play - neither in architecture nor in fashion! the conception of a physical store for the fashion platform styleaut.com, which was started in the internet offered a good opportunity to deal with this topic. the design process was initiated by the existing room installation in the baroque vaults of the museum quarter in vienna, which once again proves that such installations often performe less than the surrounding space. reason enough to make visible this historic surrounding inside of the installation on the one hand and on the other hand to project it back to the baroque vaults using a technique known as “anamorphosis”. client: styleaut.com gmbh. / 2009
